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decaf coffee pods
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.46avg listing price — sweet spot $15–$100
Market size
Great£886K£886K/yr · 402K searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,185.92avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.17–£29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-18.2%90-day search growth — must beat 0% to launch