60
decaf coffee beans
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.91avg listing price — sweet spot $15–$100
Price range
Great£6.12–£50.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£918K£918K/yr · 367K searches
Review moat
Good842avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.5%90-day search growth — must beat 0% to launch