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decaf coffee bags
Skip itSoft demand (-23.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Great282.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.64–£34.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.25avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£61K£61K/yr · 33K searches
Growth
Bad-23.2%90-day search growth — must beat 0% to launch