48
dead mans fingers rum gift set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good£14.42avg listing price — sweet spot $15–$100
Review moat
Good851.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good£9.55–£21.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£277K£277K/yr · 331K searches
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand