52
daz
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.9M£1.9M/yr · 2.2M searches
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Good987.18avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Price range
Okay£2.23–£20.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.85avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand