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33

daz washing powder

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 25Conversion 91Competition 0Returns 100Price range 0Avg price 31Brand share 0Review moat 77Quality gap 11

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great465.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.71

avg listing price — sweet spot $15–$100

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Market size

Bad£93K

£93K/yr · 88K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£5.70–£11.65

cheapest to priciest tracked listing — scored on the share inside $15–$100