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Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good603.36avg incumbent reviews — the moat a new listing must climb
Market size
Good£604K£604K/yr · 675K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.69avg listing price — sweet spot $15–$100
Price range
Bad£1.42–£16.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.3%90-day search growth — must beat 0% to launch