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date syrup
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,201avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£83K£83K/yr · 168K searches
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.06avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.82–£6.43cheapest to priciest tracked listing — scored on the share inside $15–$100