45
dashi
Skip itPrices mostly outside the sweet spot ($3.99–$14.04) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great132.86avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£110K£110K/yr · 120K searches
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.99–£14.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier