30
dark roast coffee
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,686.17avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.75–£22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.24avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 44K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand