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dairy milk easter egg
Skip itSoft demand (-97.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible79.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£11.94avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 19K searches
Price range
Bad£7.14–£15.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-97.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand