51
dairy free yoghurt
Worth a lookShows searches that convert (20.2% search→purchase), but prices mostly outside the sweet spot ($1.17–$15.21) keeps it on the watch list.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good763.61avg incumbent reviews — the moat a new listing must climb
Market size
Okay£233K£233K/yr · 278K searches
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.15avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.17–£15.21cheapest to priciest tracked listing — scored on the share inside $15–$100