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dairy box
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great307.25avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 180K searches
Avg price
Bad£4.87avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-44.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.56–£7.98cheapest to priciest tracked listing — scored on the share inside $15–$100