42
custard
Skip itPrices mostly outside the sweet spot ($0.68–$13.86) — this niche doesn't clear our bar today.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,297.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay£160K£160K/yr · 248K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Avg price
Bad£2.90avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£0.68–£13.86cheapest to priciest tracked listing — scored on the share inside $15–$100