54
curry paste
Worth a lookShows low returns (0.0%), but soft demand (-27.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Great261.44avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.18–£26.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£78K£78K/yr · 128K searches
Avg price
Bad£5.39avg listing price — sweet spot $15–$100
Growth
Bad-27.7%90-day search growth — must beat 0% to launch