51
cup a soup
Worth a lookShows low returns (0.0%), but soft demand (-40.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Review moat
Great285.98avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£212K£212K/yr · 279K searches
Price range
Okay£1.04–£19.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.86avg listing price — sweet spot $15–$100
Growth
Bad-40.7%90-day search growth — must beat 0% to launch