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cumin
Skip itPrices mostly outside the sweet spot ($0.97–$9.98) — this niche doesn't clear our bar today.
Conversion
Incredible24.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great307.63avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£131K£131K/yr · 119K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Avg price
Bad£4.57avg listing price — sweet spot $15–$100
Price range
Bad£0.97–£9.98cheapest to priciest tracked listing — scored on the share inside $15–$100