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cube tissues
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Bad4,395.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.46avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 44K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad£0.68–£15.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand