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crystal candy
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great124.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.64avg listing price — sweet spot $15–$100
Price range
Good£6.84–£26.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 133K searches