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crisps
Launch itA $2.8M/yr market growing +2.9% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.8M£2.8M/yr · 6.4M searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,879.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.56avg listing price — sweet spot $15–$100
Price range
Bad£1.03–£15.08cheapest to priciest tracked listing — scored on the share inside $15–$100