52
crisps share bag
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($2.17 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good651.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£190K£190K/yr · 493K searches
Price range
Okay£1.14–£20.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£2.17avg listing price — sweet spot $15–$100