59
crease release spray
Launch itA $1.1M/yr market growing +44.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 752K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Review moat
Good988avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad£2.32–£15.36cheapest to priciest tracked listing — scored on the share inside $15–$100