39
cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£324K£324K/yr · 732K searches
Review moat
Good1,407.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£1.78avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.98–£2.99cheapest to priciest tracked listing — scored on the share inside $15–$100