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cream of tartar
Skip itPrices mostly outside the sweet spot ($2.09–$12.51) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,035.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay£102K£102K/yr · 91K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.09–£12.51cheapest to priciest tracked listing — scored on the share inside $15–$100