60
cream of rice
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible96.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£15.17avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£6.31–£21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Market size
Okay£136K£136K/yr · 200K searches