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cream eggs
Skip itSoft demand (-79.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great328avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.53avg listing price — sweet spot $15–$100
Price range
Good£5.07–£37.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£127K£127K/yr · 157K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-79.3%90-day search growth — must beat 0% to launch