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courgette
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible41.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great459.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 145K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Avg price
Bad£1.39avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.84–£2.38cheapest to priciest tracked listing — scored on the share inside $15–$100