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53

cough sweets

Worth a look

Shows low returns (0.1%), but soft demand (-44.2% this quarter) keeps it on the watch list.

Market size 67Growth 3Conversion 98Competition 63Returns 100Price range 68Avg price 20Brand share 38Review moat 57Quality gap 24

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Price range

Good£0.51–£45.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£660K

£660K/yr · 535K searches

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,207.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.03

avg listing price — sweet spot $15–$100

Growth

Bad-44.2%

90-day search growth — must beat 0% to launch