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cottage cheese
Skip itPrices mostly outside the sweet spot ($0.98–$3.56) — this niche doesn't clear our bar today.
Conversion
Incredible26.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great402.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£167K£167K/yr · 359K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Avg price
Bad£1.76avg listing price — sweet spot $15–$100
Price range
Bad£0.98–£3.56cheapest to priciest tracked listing — scored on the share inside $15–$100