51
costa coffee
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.16–$341.39) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£26.47avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good709.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£192K£192K/yr · 270K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay£2.16–£341.39cheapest to priciest tracked listing — scored on the share inside $15–$100