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cortado dolce gusto pods
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£18.39avg listing price — sweet spot $15–$100
Review moat
Great474.2avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.97–£29.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad£80K£80K/yr · 19K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand