45
coronation tea caddy
Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good615.97avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.84avg listing price — sweet spot $15–$100
Market size
Bad£80K£80K/yr · 338K searches
Price range
Bad£3.08–£17.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.6%90-day search growth — must beat 0% to launch