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cooking gifts
Skip itSoft demand (-10.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£15.30avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good£6.62–£23.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,137.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£129K£129K/yr · 332K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.7%90-day search growth — must beat 0% to launch