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cooking chocolate
Skip itSoft demand (-35.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good£1.80–£48.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good843.3avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.81avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£133K£133K/yr · 154K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-35.5%90-day search growth — must beat 0% to launch