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Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Competition
Great22%top-5 click share — an open shelf
Review moat
Great438.13avg incumbent reviews — the moat a new listing must climb
Market size
Good£472K£472K/yr · 912K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£0.48–£26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Avg price
Bad£2.94avg listing price — sweet spot $15–$100