50
cookie dough
Worth a lookShows searches that convert (22.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible22.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great236.59avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Market size
Okay£123K£123K/yr · 145K searches
Avg price
Bad£3.73avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.40–£4.05cheapest to priciest tracked listing — scored on the share inside $15–$100