39
condiments
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Market size
Okay£121K£121K/yr · 196K searches
Review moat
Okay3,692.53avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Price range
Bad£1.54–£16.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand