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composite decking cleaner
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great289.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Good£5.38–£27.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£43K£43K/yr · 42K searches
Growth
Bad-32.4%90-day search growth — must beat 0% to launch