45
comfort fabric conditioner 5l
Skip itPrices mostly outside the sweet spot ($2.13–$17.61) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,076.17avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Market size
Bad£83K£83K/yr · 134K searches
Price range
Bad£2.13–£17.61cheapest to priciest tracked listing — scored on the share inside $15–$100