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58

cold brew

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 95Conversion 49Competition 38Returns 98Price range 53Avg price 77Brand share 61Review moat 40Quality gap 58

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+116.5%

90-day search growth — must beat 0% to launch

Avg price

Great£15.79

avg listing price — sweet spot $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£3.71–£27.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,454.8

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£67K

£67K/yr · 109K searches

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