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coffee whitener
Skip itSoft demand (-18.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Good£2.15–£37.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,275avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.82avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad£95K£95K/yr · 99K searches
Growth
Bad-18.5%90-day search growth — must beat 0% to launch