56
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Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Good500.23avg incumbent reviews — the moat a new listing must climb
Market size
Good£810K£810K/yr · 616K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.24–£34.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.06avg listing price — sweet spot $15–$100
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand