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coffee mate
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Market size
Good£679K£679K/yr · 565K searches
Price range
Okay£2.15–£26.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,647.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand