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coffee creams
Skip itSoft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great358avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.18–£27.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.17avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 137K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-36.1%90-day search growth — must beat 0% to launch