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coffee alternative
Skip itSoft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great230.72avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.34avg listing price — sweet spot $15–$100
Price range
Good£2.98–£36.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£115K£115K/yr · 75K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-32.8%90-day search growth — must beat 0% to launch