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coconut sugar
Skip itPrices mostly outside the sweet spot ($2.63–$14.26) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£137K£137K/yr · 112K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,063.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.92avg listing price — sweet spot $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.63–£14.26cheapest to priciest tracked listing — scored on the share inside $15–$100