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coconut rum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Good+51.4%90-day search growth — must beat 0% to launch
Market size
Good£378K£378K/yr · 398K searches
Review moat
Okay2,010.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.72avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Price range
Bad£5.05–£15.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand