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coconut oil
Skip itPrices mostly outside the sweet spot ($2.23–$13.14) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.6M£1.6M/yr · 1.5M searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£7.68avg listing price — sweet spot $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Review moat
Bad13,564.79avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.23–£13.14cheapest to priciest tracked listing — scored on the share inside $15–$100