56
coconut milk
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Review moat
Good782.29avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good£451K£451K/yr · 499K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.92avg listing price — sweet spot $15–$100
Price range
Bad£0.70–£14.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand