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52

coconut cream

Worth a look

Shows low returns (0.0%), but a small market ($80K/yr) keeps it on the watch list.

Market size 20Growth 53Conversion 78Competition 35Returns 100Price range 38Avg price 30Brand share 59Review moat 75Quality gap 48

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good518.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+24.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£0.70–£23.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.61

avg listing price — sweet spot $15–$100

Market size

Bad£80K

£80K/yr · 106K searches